This post was imported from my short-lived, now-defunct food blog, Cooking With Ginger.
Food labels, while essential and informative, are often amusing in their painful obviousness. Like when your bar of Hazelnut Cadbury Dairymilk says "May Contain Nuts" on the wrapper. But a recent purchase from Marks and Spencer really took the cake. M&S have a new range called Eat Well, with over 1,000 products that are nutritionally balanced and contain no artificial flavourings, colours or sweeteners. In order to distinguish them from their delectable melting chocolate puddings and highly addictive caramel shortbreads, all Eat Well products are marked by a bold sunflower logo.
M&S seem keen to let us know they're flogging healthy stuff too, but are we really living in an age where we need a little sticker to tell us a potato doesn't contain any colours or sweeteners? Plus a wee note that you really shouldn't eat the sticker? Next thing we'll see Suitable For Vegetarians or FAT FREE labels splashed across a bunch of celery.