Bifidus Bullcrapium

Of all the new year Hey Fatty Give Us Yer Money commercials, the one that most fills me with bile is a certain yogurt that promises to "improve slower digestive transit". I seek solace in this Skoda advert, in which they painstakingly construct a car out of CAKE. Welded together with icing. With golden syrup engine oil! And jelly brake lights!

I’m not sure if this is shown outside the UK, so sorry if it’s old news. Personally I don’t mind old news if it involves sugar and construction. Gareth also enjoys it because it plunges me into complete silence for thirty seconds. It came on the other night when Rhiannon was here, and the two of us stopped mid-babble and just stared, drool dripping onto the couch.

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38 thoughts on “Bifidus Bullcrapium

  1. Haha that is amazing… I wonder if it really is as real as it looks on the commercial.

    I am not sure if that car would get me from A to B… I am sure I would have eaten half of it before I finished the journey… lol 🙂

  2. OMG, i’d totally buy that car just for that commercial…. how on earth could I drive it without wanting to chomp down on its tasty bits????

  3. That’s one of my favourite ads from last year! My favourite is the Tyrannosaurus Alan / Volvic series, another is the 2007 Corsa C’mons series.

  4. Nah we don’t have that commercial down here Shauna. But boy oh boy…now that takes the cake! 🙂 NJ

    Happy New Year sweetie.

  5. I’ve never seen that (or heard of Skoda), and that commercial just made me smile so hard! I love it! Who thinks of this stuff? (My guess is it’s the people who want to win awards for advertising creative, and not ones who actually want to increase sales of cars, but that’s a whole other discussion.)

    Oh, also, i’m in Canada, not Uganda, as my email would suggest.

  6. I’ve said it before and I’ll say it again: we have the lamest commercials here in the U.S. (no, we don’t have that one here). I don’t know why we can’t just take a few advertising execs from other countries to start our own cleverness, but it never seems to happen.

    🙂

  7. I love that advert! It waqs one of my favourites before I moved over here, I’m now reduced to occasionally going on a commercial binge on youtube. That sounds even sadder outside of my head than in.

  8. Ohhhh.. is that the one with the Sound of Music in the background? Because my jaw dropped on that one too. Bless, I can finally see good ol’ UK adverts. Awesome!

  9. ooh ooh, my book came today!!! I was so excited, my kids thought I’d lost the plot. Love the photos in the middle…can’t remember seeing a photo of the mothership before…will be up all night reading it (so it’d better be bloody good!!). Congrats again Shauna xxx

  10. Love the ad! Thanks for sharing. It’s soo cold this morning here in Michigan so this brought warmth to my cubicle this morning!

    🙂 kate

  11. Hi, Just wanted to say that I soothed my hideous New Year hangover by reading your book and enjoyed it so much. My least favourite slimming ad is the new slim fast one with that awful tuneless song, makes me want to scream every time it’s on.

  12. Happy New Year Shauna. All your old muckers at Calley House are sooo excited about your book. Everyone has been rushing out to buy it and are busy comparing copies as I type! Thank you (from everyone) for your dedication, we all miss you too. I think we may have to have cakes tomorrow to celebrate your launch. The Daily Record article is taking pride of place on our wall.
    Congrats on a fantastic book and I am looking forward to the next one. Lots of love x x
    ps. I love the flicker DG at the bottom of the page!

  13. That is mesmerizing! Personally, I’m glad it doesn’t run in the states. I would want cake All.The.Time! (Like I don’t already.) Anyway, this is my first comment here, but I’ve read through all your archives. You are one fab chica! I also wanted to tell you that I read your “Going for the gold” entry so many times, it must have burned a whole through my computer screen. I even printed it out and took it with me when I did my first 5k since 2005 on Thanksgiving. Thanks so much for sharing your experiences! Oh, and they must send you on an international book tour so you can come to Atlanta. I know all the best veggie restaurants! 🙂

  14. Oooo fab AD – I LOVE It!

    DG – My book came today WOoo HOoo and… and… I was on train into Glasgow tonight and I sat at the wee table and there you were right in front of me – front page (at the top) of the Daily Record… what a fab 2 page spread inside – you looked fabby!!! x

  15. Mmmm gingerbread…

    OH LORD Annee the Daily Record!!! It was hilarious enough to see the main edition but got the shock of my life when they stuck it on the front of that PM one. Hope you enjoy the book!

    Rebekah – that is so cool, and thanks for your commenting debut 🙂 i would love to see atlanta someday!

    and thank you gemma! 🙂

    lisaB – hope it didn’t give you nightmares! hehe

    moira – i sent you an email but youse all rule and have a coupla caramel shortcakes on my behalf 🙂

  16. Just FYI for any Aussies out there who haven’t already ordered a copy of THE BOOK – play4me.com.au has free postage within Australia if ordered before the Aussie release at the beginning of Feb… Happy reading & Happy New Year, everyone! 🙂

  17. Shauna I received my book today and as it is cold (20 degrees) and pouring with rain(damn you drought and global warming)in the middle of summer I curled up in bed and began reading with delight.

    How exciting! It was great to read more background and it all became clearer to me somehow.

  18. It came, it came! I read the whole thing without a break…well, I DID have to pee….and once I was forced into the kitchen by my growling stomach in search of sustenance…but still, I spent the entire arvo on the couch. 😀

    Could. Not. Put. It. Down.

    I shall be pimping your fabulous tome to everyone I know. I may have to read it again immediately and stick Post-it notes on my favourite bits.

    You really DO rawk!

    XO

  19. First, I must tell you I am SO excited… I just got an email from Amazon.ca that your book will be here between Feb 13 and March 10. It’s a delay, but hey, at least it will be mine, all mine!

    And that commerical is a riot. I love TV shows that explain how things are made. We have one in the States on the Food Network called “The Ace of Cakes,” and they make some amazing cakes–airplanes and buildings and dogs, things like that. Not a full sized car, but some cool stuff nonetheless.

    Hope you have a super weekend, Shauna!

  20. I’m getting extremely jealous of all the people reading your book! Wah!! Must. Get. Copy. Soon!

    Have a fab weekend!

  21. Boy, I just sat here with my mouth hanging open watching that commercial. That’s awesome — I actually like that they used golden syrup for the oil case. 🙂

    I’m going to be ordering the book through Canada (first prescription drugs and now books, when will America be right again?? LOL).

    Have a great weekend!

  22. Yes, I never normally watch commercials but that one is really awe-inspiring. What looney thought that up? and how wonderful that it actually happened.

    Thanks so much for your sympathetic comment on my blog. Yes, I think I need to go on moping for a bit and then I’ll be ok.

  23. After 24 hours I’ve finished your book. It was one of those ‘can’t put it down till I’ve finished’ type books and I didn’t want it to end but thank goodness I can come in here and get my Shauny fix. NJ xxx

    Hmmm what will I read now? Archives perhaps? 🙂

  24. OK so I thought it was cool that it was a car made of food when I first saw it, in fact the 2nd, 3rd and 4th and so on too. But you are paying way too much attention when you notice that they used golden syrup oil and jelly for the brake lights. hahaha.

    BTW My copy arrived in the mail today. I am so excited! I can’t wait for the opportunity to read it.

  25. Thanks everyone, you’re very kind!

    Please don’t give up on me, dear Canadians! I hope Amazon.ca will have more stock soon. Of course I have no control over where the books go and how many, but I don’t think it will be too long.

  26. Lets be honest its a bloody harsh advert, but soooo yummy hehe! I believe the advert hasn’t been shown outside the UK, as i remember it was also created by a cake company in the south of england… so i’m thinking it probably got eaten as well!

  27. if the annoying ad for the yogurt is the one I am thinking of, I am as irritated by the product as you are but I do rather crave the green refrigerator…